Omega Subtly Responds
I got back from Hershey to discover that the Friday and Saturday editions of The Wall Street Journal had a subtle response by Omega watches to last week's article about auction finagling.
Friday had a full page color ad on the back of the front section; Saturday had a small color ad, but it was in the premier lower right corner position on the front page.
The ad? It featured an Omega "worn by John F. Kennedy at his inauguration ceremony on 20 January 1961." It concluded, "By courtesy of the OMEGA museum Bienne, Switzerland, who purchased this watch at the Guernsey's auction in December 2005 for USD 350,000."
In other words, in your face WSJ, we really are buying these watches at big money for our museum.
Very effective. Very subtle. Very refined and thoughtful. On the 1-5 scale, Omega gets a "1". They're concours perfect.
Rick Carey.
Friday had a full page color ad on the back of the front section; Saturday had a small color ad, but it was in the premier lower right corner position on the front page.
The ad? It featured an Omega "worn by John F. Kennedy at his inauguration ceremony on 20 January 1961." It concluded, "By courtesy of the OMEGA museum Bienne, Switzerland, who purchased this watch at the Guernsey's auction in December 2005 for USD 350,000."
In other words, in your face WSJ, we really are buying these watches at big money for our museum.
Very effective. Very subtle. Very refined and thoughtful. On the 1-5 scale, Omega gets a "1". They're concours perfect.
Rick Carey.
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