Russo and Steele Tackles Florida
At a press conference on Thursday Drew and Josephine Alcazar of Russo and Steele announced the company's first East Coast auction.
Pretty much everyone has recognized the attractiveness of the Florida market in the late Winter (or early Spring) and Barrett-Jackson, RM, Mecum Auctions and Kruse have all demonstrated that it works. Russo and Steele will now make its foray East with a sale at the Seminole Hard Rock Hotel & Casion in Hollywood, Florida.
Russo and Steele picked a coveted slice of the schedule, choosing to run as they do in Scottsdale head-to-head with Barrett-Jackson from Thursday March 27 through Saturday March 29, overlapping all but the opening and closing days of B-J's established West Palm Beach sale.
They're saying there will be only 200 cars, which is a modest effort for Russo and Steele and easily and comfortably accommodated in a three-day schedule.
The Seminole Hard Rock is about 50 miles south of the South Florida Expo Center in West Palm Beach.
It does raise the question, "How many auctions can there be?" But so far the answer has always been, "At least one more."
Rick Carey
At a press conference on Thursday Drew and Josephine Alcazar of Russo and Steele announced the company's first East Coast auction.
Pretty much everyone has recognized the attractiveness of the Florida market in the late Winter (or early Spring) and Barrett-Jackson, RM, Mecum Auctions and Kruse have all demonstrated that it works. Russo and Steele will now make its foray East with a sale at the Seminole Hard Rock Hotel & Casion in Hollywood, Florida.
Russo and Steele picked a coveted slice of the schedule, choosing to run as they do in Scottsdale head-to-head with Barrett-Jackson from Thursday March 27 through Saturday March 29, overlapping all but the opening and closing days of B-J's established West Palm Beach sale.
They're saying there will be only 200 cars, which is a modest effort for Russo and Steele and easily and comfortably accommodated in a three-day schedule.
The Seminole Hard Rock is about 50 miles south of the South Florida Expo Center in West Palm Beach.
It does raise the question, "How many auctions can there be?" But so far the answer has always been, "At least one more."
Rick Carey
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